With Dato Kong ‘s leadership, Nirvana Asia Group approaches challenges from a whole new perspective and it is this that has unearthed great opportunities in the bereavement care business when others see only taboo and grave uncertainties.
With Dato Kong ‘s leadership, Nirvana Asia Group approaches challenges from a whole new perspective and it is this that has unearthed great opportunities in the bereavement care business when others see only taboo and grave uncertainties. And that means combining vision and understanding to relate the sensitive aspects of bereavements with customers on a more intimate level.
Fifteen years ago, the simmering potential in professional bereavement care was grasped as offering the grieving market with refined versions of traditional funeral services to secure that all important missing twin elements of old-fashioned care and total peace of mind for the bereaved family during the most pivotal moments of their lives.
Innovation has become the catch word in Nirvana Asia Group and this means shaping expertise and empathy around the needs of customers. With innovations, Nirvana Asia Group has gone from strength to strength and managed to overcome one hindrance after another to fully realize its vision and mission.
It is recognized that in this relationship business, customers must be in control of what constitutes a dignified closure. 85 %of Nirvana Asia Group’s sales come from pre-need purchases, i.e. customers are planning in advance their choice of final disposition and the preferred rites that will go along with the ceremony.
Clear focus on attentive and orderly service postured by staff during wakes and funeral processions over the past is beginning to change market perception, leading to greater acceptance of advance funeral planning as the essential fillip to long term personal financial planning.
After-the-event services keep reminding families that there are still assistances being rendered after the closure for many generations to come. Perpetual maintenance of the park, computerized register of committal particulars and reminders on important dates are fine examples of follow-through services that demand meticulous attention.
With success and good will , Nirvana Asia Group continues to attract professionals and graduates to join its team. There are over 400 workforce comprises staff from multi-disciplines, with some holding MBAs and a few pursuing doctorate courses. Each has carefully articulated role and responsibilities housed in a clearly defined organization system.
Main Board listing in August 2000 at the then Kuala Lumpur Stock Exchange is the telling evidence of a strong powered performance team that managed to turn a bereavement care business into an energetic success story within a mere ten years.